[ 01 ]  XCAPITAL Management Software

Built for businesses that operate in more than one place.

Every branch and every department on one system, built around yours. Sales, stock, invoicing, files and marketing to start with, and any module your business runs on after that. Every layer reads the same records, so one person can run all of it from a browser.

  1. XMSOwnership — One person, one login, every layer
  2. ProductionBuilt to order —
  3. FinanceInvoicing — Quotes priced from stock
  4. WarehouseInventory — On hand, per branch
  5. AdminFiles — Catalogues beside the customer
  6. SalesCustomers — Every enquiry, every channel
  7. MarketingCampaigns — Spend to cost per lead

5 branches. 4 time zones, nothing shared.

Apart. Each branch keeps its own records.

[ 02 ]  Why XMS ExistsRuns in any browser · nothing to install

Most multi-branch businesses still run on WhatsApp and spreadsheets.

We built XMS for our own clients. Their enquiries, stock and sales sat in four different places, so nobody could see the whole picture.

Today · four placesWith XMS · one place
WhatsApp chatsOn staff phones, never counted
With XMS: Every enquiry saved and counted
Branch spreadsheetsTotals arrive at month end
With XMS: Every branch in one view, any day
Calls to the warehouseThe customer waits on hold
With XMS: Stock shown while you sell
Ad dashboardsThey count clicks, not sales
With XMS: Every sale linked to its campaign
[ 03 ]  Inside The PlatformInteractive preview

One system. Every moving part.

Five modules, one customer record running through all of them. This is the interface itself, drawn with sample data — click, filter and move things around. Nothing here is a client’s information.

xms / crm — customersSample data
AKAmira KhalidIndividual · Dubai branch
Phone
+971 ··· 4412
Attracted by
Meta Ads
Interested in
Marble slab · 3 cm
Last activity
12 min ago
Linked records
Inventory194 m² on handInvoicingPre-invoice sent
  1. Enquiry received via Meta Ads12 min ago
  2. Assigned to the Dubai branchAutomatic
  3. Stage: QuotedNow
[ 04 ]  What It Does

Five things, done properly.

Everything XMS does, step by step: from a customer's first message to the numbers you read each week. All five share one record, so nothing is copied between systems.

Follow one enquiry · example recordClick a step to see what it adds
  1. Every enquiry becomes one customer record in XMS. Nothing gets lost, and you always know where it came from.

    CustomersEvery channel
    CustomerSourceReceived
    Amira KhalidNewMeta Ads12 min ago
    Marino InteriorsReferral1 h ago
    Omar NasserWhatsAppYesterday
    Faisal Al-HarbiWalk-inYesterday
  2. Each branch logs in and sees only its own customers, stock and quotes. As the owner, you see every branch side by side, from the same records.

    CustomersSigned in: Dubai team
    CustomerBranch
    Amira KhalidDubai
    Omar NasserDubai

    London, Moscow, KSA and Iran are hidden

    CustomersSigned in: Owner
    CustomerBranch
    Amira KhalidDubai
    Marino InteriorsLondon
    Elena SokolovaMoscow
    Faisal Al-HarbiKSA
    Reza KarimiIran
  3. When a customer asks for a product, your team sees right away if it is in stock. No calls to the warehouse, and every quote matches real stock.

    New quoteFor Amira Khalid
    ProductQtyStock in Dubai
    Marble slab · 3 cm40 m²84 m² available
    Limestone cladding20 m²Not in stock65 m² in London
  4. Every deal sits on one board: new, qualified, quoted, closed. Anyone in the branch sees where it stands, without chasing for updates.

    Pipeline8 deals
    New2Elena SokolovalimestoneReza Karimitravertine
    Qualified2Marino InteriorstravertineOmar Nassermarble
    Quoted1Liam Cartergranite
    Closed3Amira KhalidMoved here todayFaisal Al-HarbigraniteNadia Petrovalimestone
  5. Every week, XMS shows leads, sales and cost per lead, by branch. So you can see which campaigns bring sales, not just clicks.

    Weekly reportDubai · this week
    CampaignLeadsCost per leadSales
    Catalogue lead adincl. AmiraMeta Ads63AED 2.45
    Slab close-up carouselInstagram41AED 2.11
[ 05 ]  Management Layers

Each branch sees its own. Ownership sees everything.

Dubai, London, Moscow, KSA and Iran on one deployment, with two levels of access. Pick a login to see exactly what it sees.

Sign in asDubai team · sees 1 of 5 branches
Layer 02OwnershipEvery branch, added up
Rolls up into
Layer 01BranchesEach in its own customers, stock, quotes and pipeline
[ 06 ]  Recorded In The Live DeploymentQ1 2026 · Live deployment

The numbers the system reports.

Four totals, all recorded as they happened. A number only means something if the record behind it exists — hover the charts, and open “Why it matters” on any tile.

Lead volume · WhatsApp
0leads tracked
Week 12 of 12Shape only
JANFEBMAR

Every WhatsApp conversation that becomes a lead is logged with its channel, source and branch. 986 leads means 986 conversations that can be followed up, counted and traced to a campaign — instead of disappearing into someone’s chat history.

How the number is made
A WhatsApp conversation→Logged with channel, source, branch→986 leads in Q1 2026
Cost per lead · MetaAverage
AED 0.00
Week 9 of 9Shape only

Every lead priced against the campaign that produced it — the cost curve is visible while the spend is still live.

Cost per lead is only a real number when every lead carries the campaign that produced it. XMS holds both, so the cost curve is visible while the spend is still live — and budget can move towards what is working.

How the number is made
Meta spend÷Leads whose source is Meta=AED 2.36 per lead
Customer records heldPoint at any dot
0records, one dot each
#0001 · First recordNewest · #0796

Each record carries a phone number, channel, source, branch and stage. That makes the customer base searchable, scoped by branch and reusable — for follow-ups, for quotes, and for the next campaign.

How the number is made
A phone number→Channel · source · branch · stage→796 customer records
Connected & synced
3/3Branches
796 records
Latest updatesOwner view · all three branches
  1. LondonHannah W.New record · WhatsAppJust now
  2. DubaiRashid A.Moved to Qualified3 min ago
  3. MoscowOlga T.Quote sent · granite9 min ago
  4. LondonSophie L.Moved to Closed22 min ago
  5. DubaiKhalid R.Quote sent · travertine41 min ago
  6. MoscowNadia P.Moved to Closed1 h ago

Dubai, London and Moscow work in one deployment, branch-scoped and centrally visible. Ownership reads one set of records instead of reconciling three sets of sheets.

How the number is made
Dubai+London+Moscow=One deployment

Totals as recorded in XMS · Trend shape shown for period comparison

[ 07 ]  How You Get It

Not software we sell. Infrastructure we deploy.

When you sign with XCAPITAL for marketing or growth work, XMS goes in underneath it. That is what separates us from a typical agency: the results are measurable, and the data lives with you — not in our spreadsheet, not locked inside an ad platform.

Data layers
Layer 01XCAPITALMarketing & Growth WorkCampaigns, creative, sales systems — the engagement you signed for.
Layer 02RunningXMS — The Data LayerEvery lead, source, branch, quote and cost recorded as it happens — this is what makes the work above measurable.
Layer 03Owner · YouYour Business, Your RecordsThe deployment, the customer data and the reporting stay with you when the engagement ends.

XMS drawn as a blueprint. The audit maps your branches, your customer data and your sales steps before anything is built.

[ 08 ]  Straight Answers

Before you ask.

Can we buy XMS on its own?
Yes.Better with our services.Pair it with XCAPITAL’s digital marketing, branding or customer acquisition work.
Which languages does XMS run in?
Any language you work in.Right-to-left included. We set XMS up in yours.
Do we have to change how our branches work?
No.XMS fits how you sell now.We shape it around your branches, then fix what is leaking.
Who can see what?
Branches see their own.Owners see all.Each login is set to one branch. The owner sees every branch side by side.
Where does the data live, and who owns it?
With you.The records are yours.In your own deployment, open in any browser. Not in an ad platform.
How long does deployment take?
Usually under a week.We audit, set up and train. Then your teams start logging leads.
Not on the list?
Ask us directly Type it in below and we answer it against your own operation.
[ 09 ]  Get Access

Send us one message.
We take it from there.

Tell us how many branches you run and where the numbers go missing. We reply with a 30-minute walkthrough of XMS mapped to your own operation — and we set it up with your data, not a template.

Opens WhatsApp with your message ready to send.

Reply within one business dayDeployed with clients in the UAE and Iran